https://www.martaharding.work/work daily 1.0 2022-01-31 https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1569174848317-AURAQEFQLLCMRXSX7T1Y/Marta_Harding_Design_IDEO.jpg Work https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1572849305463-L0OZ0DSODLZSXC9SUFAD/MartaHarding_Presentation.jpg Work https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1572848958774-Q91D36FCVT3YCTRD3WLE/IMG_0652.jpg Work https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1572849226752-R81A6WIY2UGS54IZQ6RR/IMG_20190117_113946.jpg Work https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1578259571601-RK1BG2H2TQO7F0DIEMH0/MartaHarding_Workshop.jpg Work https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1578259649124-369BZKTMOU35N23KUH2U/MartaHarding_Talk.jpg Work https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1572849275768-HYLAAD6PJF2BTP133TDU/marta_harding_dosa.jpg Work https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1531236591059-CKANV775KSTXON4I4RXB/MartaHarding_InvisibleTalks_EmbracingAmbiguity.JPG Work - 3 Ways to Get Comfortable with Ambiguity by Marta Harding https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1569170505360-9R3BIMILP5Z3IAB592KH/RightRice_Branding_2.jpg Work RightRice cooks like regular rice, but faster and easier. https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1569172562409-7I4HVV3ZWDRHDHNB1LMQ/RightRice_Branding_6.jpg Work In addition to the visual identity, the team designed RightRice’s go-to-market website and initial launch materials. https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1569172499127-U0KB2XFGXKU9NZOQOI9M/RightRice_Branding_4.jpg Work The new, shelf-stable grain is made from a blend of lentils, chickpeas, peas, plus rice, making it easier to pack in more plant-based nutrition without compromising on flavor. https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1569172365877-E2U3BDU720WKEOXJAYCN/RightRice_Branding_3.jpg Work RightRice is available in five of the most popular rice flavors from ingredients you can read. The visual identity makes it easy for consumers to navigate toward their preferred flavor. https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1569172597851-GAY4RTVSAQD8G41P9ZV5/RightRice_Branding_7.jpg Work RightRice has more than double the protein, five times the fiber, and 40% fewer net carbs than traditional rice. But the product still tastes and looks like rice, and is faster and easier to cook. The photography we captured celebrates the variety of ways that it can be enjoyed. https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1569172532024-M5221BC21EV5OR953GBI/RightRice_Branding_5.jpg Work The dominant black package and its stark simplicity was designed to break the norms of the rice aisle. The black brings a premium, culinary edge while the cut out window provides transparency to the product, and acts as both a smile and a bowl full of rice. https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1569170148429-MO5LIIUI0TEQ5985DTDY/RightRice_Branding_1.jpg Work We partnered with the founder of RightRice to create a launch-ready brand—including positioning, values, personality, visual identity, packaging, website and more—designed for consumers’ needs. https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1569177561389-IZAAIDR0AD4OS53LUY76/Dosa_by_Dosa_Branding-3.jpg Work https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1569183239117-432I3SWG1PB8ETSGTGHC/dosa_by_DOSA_Branding-8.jpg Work A bespoke dosa take-away box was developed as the iconic anchor of the packaging system. Designed to maintain the textural and experiential integrity of the in-store experience, the compostable box displays the dosa next to its customary dipping sauces. Inspired by the packaging of street food in India, we created a custom newsprint wrap that shares more about the founder’s story and the cuisine itself. NOTE: Dosa package and design is not for sale or license. https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1569183188087-Y9AMGZQRTHK1AP6UVC0J/dosa_by_DOSA_Branding-7.jpg Work The vibrant brand comes to life across an array of restaurant packaging, including cold cups printed with the phrase “thanda thanda pani”—meaning “cold cold water”—which comes from a popular Indian parody of the Vanilla Ice song "Ice Ice Baby." https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1569183121118-ZEJ0O0WM9P7OZ3B0RRDG/dosa_by_DOSA_Branding-4.jpg Work Beyond the food, packaging is an intimate brand touchpoint for the consumer. We thought beyond basic functionality to consider every detail, from the feel of a material to the inside joke on a cup or a hidden pattern waiting to be discovered. Each tiny delight shows dosa by DOSA is thoughtful at every moment of the experience. https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1569183163685-A3GLL7K7E1HE98JAOMKB/dosa_by_DOSA_Branding-6.jpg Work https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1569177483920-DM4WKXR55ZYKSTX9R7JO/Dosa_by_Dosa_Branding-1.jpg Work We collaborated with Dosa to create a holistic hospitality offering—from brand identity to dining experience—and retail packaging system that represents the founders’ vision. https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1569183260816-MF75PGVG0HZ6JZSM8RDU/dosa_by_DOSA_Branding-9.jpg Work https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1569183051777-MV0MOBUPO2C3TSO85X4P/dosa_by_DOSA_Branding-2.jpg Work The ‘d’ symbol brings the brand’s personality to life in its simplest form, but can be used creatively to express the brand and flex across touchpoints. https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1569177526982-T9C0UNMFO9VFY2ID0RDK/Dosa_by_Dosa_Branding-2.jpg Work https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1569183284955-1GKVWHICNZ5Q1Q7QCYVF/dosa_by_DOSA_Branding-10.jpg Work https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1569183317967-2PPIBANHLL4INA7XVBM2/dosa_by_DOSA_Branding-11.jpg Work https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1569183092289-DHOCA25NZLI85T6J6GX5/dosa_by_DOSA_Branding-3.jpg Work The eclectic family of patterns brings the vibrant, layered qualities of India to life. The family is a mixture of modern India-inspired motifs, textures, and shapes inspired by the geometric nature of the logo itself. https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1569183000120-ZRI4H2PC16EA95K8G5LH/dosa_by_DOSA_Branding-1.jpg Work The logo took inspiration from the streets of India and the age-old traditions of Indian Truck Art. In India, a truck is a canvas on which the driver takes great pride in expressing his thoughts and beliefs—it’s an extension of one’s personality. Like Truck Art, dosa by DOSA is an extension of the owners’ personalities. The logo is a modern, youthful interpretation of the dimensional type found throughout Truck Art. https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1569183144676-Q9MXRWBAQ2YUPBZCXR8U/dosa_by_DOSA_Branding-5.jpg Work Beyond the restaurant experience itself, dosa by DOSA can be found at retailers like Whole Foods, AmazonGo, Good Eggs, and at SFO airport. With this in mind, we used vivid colors and pattern to provide easy navigation for customers. https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1572845787105-O85G7KQGM4HXO3EUM2H3/stonemill_matcha_cafe.jpeg Work Photo by stonemillmatcha.com https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1572846067524-B28GT8UE7NH63VBJ1URM/Stonemill_Matcha_Logo_Primary_Wood.jpg Work https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1572846093558-496X7R1WJ02645C31BF3/Stonemill_Matcha_HotCups.jpg Work https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1572846984846-LRNEC3XX1TCGSQOJQLND/MatchaPresentation.jpg Work Design team walking through the brand story https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1572846360154-CGPTRQRBE6DAUN81V2UV/MatchaMenu.gif Work Menu concept development https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1572847472891-ZSAEEHVUJE3OAR1V287X/MatchaPresentation-39.jpg Work Bringing to life the vision and experience touchpoints https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1572846141452-9K1FWNPKFB4QGC7NLCPD/Stonemill-Matcha.png Work Photo by stonemillmatcha.com https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1572846022188-9I0A7Q657342WQWPU547/Stonemill_Matcha_Logo_Story_Animated.gif Work The thinking behind the logo design https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1572845968095-NJY0506QJMGSTTT745MW/stonemill-matcha-cafe-intertior.jpg Work Photo by stonemillmatchacafe.com https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1572846279761-R5SIG4VZZ3TCUP3LZFYA/Matcha-Prototypes.jpg Work Beverage prototypes created by our design team https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1573331464885-AI3CH81SPOA7RU1AW2VO/Kohn_Harris_Wedding_Suite_Detail-2.jpg Work https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1573331624968-1FTCYXINSCEYL8L9JXX3/Kohn_Harris_Wedding_Suite.jpg Work https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1573331502063-GQLWVBIQJIAGQYCVF8PM/Kohn_Harris_Wedding_Suite_Detail-3.jpg Work https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1573331413784-EKN127XOYBNHIEVRCJDA/Kohn_Harris_Wedding_Suite_Detail-1.jpg Work https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1573331236504-SBYAU9BNZE6059R23RLY/Kohn_Harris_Wedding_Suite_2.gif Work https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1573331871272-5I7XHXQ3ZIXKESABH0Q7/Harding_Wedding_Suite-2.jpg Work https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1573331893973-Z4JB2U3JF1K7CRRC5PQG/Harding_Wedding_Suite-1.jpg Work https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1577578438214-18RDZJB9SOBMLL3V20II/FoodSystemVisionPrize_BrandBook-2.jpg Work https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1577578888808-HLT5NXGFL0EKBZV5JY8U/image-asset.jpeg Work Photography also celebrates nature, a connection to land, nurturing the environment, and the joyful, sensorial nature of food https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1577578988491-QQAGMT0HY1MN9VZ8UFMI/FoodSystemVisionPrize_BrandBook-10.jpg Work Tech-inspired textures convey systems complexity, innovation with an eye toward data; the flexible system of tech-tures symbolizes the diversity and multitude of systems https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1577578932192-Y81JNTON13EW598P57FM/FoodSystemVisionPrize_BrandBook-9b.jpg Work Photography focuses on humanity and diverse cultures with a connection to nourished, healthy, happy individuals and communities https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1577579152284-EYK4MNGNIM2FD15T13IG/FoodSystemVisionPrize_BrandBook-12.jpg Work https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1577578570682-IQIP3NE2TR4RRE609A2N/FoodSystemVisionPrize_BrandBook-4.jpg Work Simple, bold, clear typography https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1577581604843-0DKODKZUKSB0Q0NC1BZ7/FoodSystems_VisionPrize_Toolkit_Cover-2.jpg Work https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1577578730924-3JEIKWWFVHTMD5T8KLWU/FoodSystemVisionPrize_BrandBook-7.jpg Work The logo mark is marriage of the tech-ture style with an abstract landscape https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1577567113291-Z2IZ0M3X71URXPZTFWYX/FoodVisionPrize_Toolkit.jpeg Work https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1577578487382-UAPIN0U6SP49BSF1D4JG/FoodSystemVisionPrize_BrandBook-3.jpg Work https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1577580267591-EXXKSR0CZJJZEMC92M39/FoodSystems_VisionPrize_Toolkit_Spreads-2.jpg Work https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1577578669508-VGMV8HR394ORGN6AFACH/FoodSystemVisionPrize_BrandBook-6.jpg Work https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1577578628804-YCKAQ4UK51AHA8LPLKC6/FoodSystemVisionPrize_BrandBook-5.jpg Work https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1577578389777-3NJZVMWUM2192CSVPRTX/FoodSystemVisionPrize_BrandBook-1.jpg Work https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1577568240893-WJ6JVBALKX3HNPBQL21B/FoodSystemVisionPrize_DesignElements.jpg Work Examples of the design language where photographic, typographic, and line design elements weave in and out through each other – creating a sense of depth and interconnectedness. https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1577578806190-4FBXPUIUAGM824DUR2UK/FoodSystemVisionPrize_BrandBook-8.jpg Work Structure allows for easy reading and navigation https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1577579040003-CC6SNVMHC9I18G3WOZ6W/FoodSystemVisionPrize_BrandBook-11.jpg Work Typography visually integrates with tech-textures — overlapping and interplaying with each other, creating depth and reinforcing interconnected quality https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1577661564599-MPM155ZHNBQVH2HQ5PO6/Bzar_Identity8.jpg Work https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1577663309451-CAR3JUY4M4R0SUXKRCIR/BZAR_ID_Overview.jpg Work https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1577638590172-WNK73LAU6A1U1IAT5Z8U/Bzar_Dinner_Experience-12.jpg Work Courses like this palm sorbet palate cleanser celebrated ingredients found in the UAE while encouraging eaters to get messy and play with their food. https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1577638557648-T2SDZMDJUT1KY9RWGXLC/Bzar_Dinner_Experience-11.jpg Work https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1577638671241-P1JC9NCH7NL6MATHTP9R/Bzar_Dinner_Experience-14.jpg Work For the final course, we partnered with chef Sahar Al Awadhi, one of the first Emirati chefs in the UAE. She literally boiled the sea (water from the Arabian Gulf) for the UAE sea salt in this dessert while inspiring the group with stories of her becoming a chef despite the wishes of her parents. https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1577659238322-876991CHZZL4UF0FR512/Bzar_Ingredients.jpg Work I illustrated the ingredients commonly found in a Bzar recipe and used them as core elements in the visual system. https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1577769820883-B45CK7GA4FAWEZFGPB00/Bzar_Dinner_Experience_1.jpg Work This taste kit supports families in getting back into the kitchen and cooking together, experimenting with new ingredients and recipes. https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1577638237179-UPP26NLTC8D31QGYNQG9/Bzar_Dinner_Experience-1.jpg Work BZAR is the name for the UAE kid-led food movement our team designed to spark kids’ curiosity and creativity with food. “Bzar” is an Emirati blend of spices—each family with their signature recipe. https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1577770762966-SNLYDCE9H8HPIZTNJOTV/Bzar_Dinner_Experience_2.jpg Work To introduce the movement, our team hosted a dinner with government ministers, industry change makers, and of course kids, to experience the design opportunities brought to life through each course of the meal. https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1577661119223-35A9ZUTH628H9PY3256E/Bzar_Identity.jpg Work I designed the custom-lettered logo in a graffiti-like style that resonated with UAE youth. The speckling imply ground spices that come together to create the letterforms. https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1577661470842-QFF0RMEH50E1UDS4IYV5/Bzar_Identity7.jpg Work Our team developed the movement’s values, inspired by kids and their desire to be empowered. https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1577661685338-72Q20M2ODRWAGERG8Y86/Bzar_Identity15.jpg Work https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1577661138460-KHQFONJ4U5N9XXGDUJ3T/Bzar_Identity2.jpg Work Embedded within the logo is “BZAR” written in Arabic. https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1577659384261-GAQ5N3U0ZTWZCLRB29K6/Bzar_Ingredients.jpg Work https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1577663670660-T4JX1W5OVDZMHWKSTQNE/Bzar_Identity-20.jpg Work https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1483316759983-VJPINB4B2SIL2I7J7MMM/MartaHarding_Papyrus_LoveLaughter_Card.jpg Work https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1483374492854-5DUL4Y6NGNBFGJ67O9EI/Deviled_Eggs_Enjoy.jpg Work https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1483927867896-KHP7Z0AZKHETVU87QRUV/BarrelInk_Bottles3.jpg Work https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1483381000003-0H3TNPO68EXBC9B6IVLK/BlkHistory_Poster_Final.jpg Work https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1485023879875-ONJYN2UDQXLDN2EPRGS5/Give_and_Take.jpg Work https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1485028045847-4CQGLFKPBCSB5LQRDUDF/Target_Print_Ad_Cover.jpg Work https://images.squarespace-cdn.com/content/v1/584a2a77414fb58b69ee177d/1485038032086-QYERABCN8LO6Z6S7J90J/IDEO_Design_For_Food.jpg Work 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