Marta Harding is a Design Lead at IDEO, a global innovation and design firm. She leads teams, guides content, and uses design to drive impact. With an expertise in graphic design, she is passionate about building brands, developing visual systems, and marrying strategic thinking with great design to meet the unique needs of both clients and consumers.
As a member of the IDEO Food Studio in San Francisco, Marta’s collaborated on visual identities, packaging, brand strategy, product design and development, as well as experience and service design. Her work with multi-disciplinary teams has helped companies like Suntory, Anheuser-Busch, The Hershey Company, and The J.M. Smucker Company push their brands and approach to creative thinking and innovation.
Prior to joining IDEO, Marta worked as an in-house designer for companies like Target and Yahoo!, and as a freelance designer for clients including Williams-Sonoma, Papyrus, Pottery Barn, and Workman Publishing.
Marta graduated as Salutatorian from Savannah College of Art and Design (SCAD) in 2009 with a BFA in Graphic Design and a minor in Advertising Design. Her work has been recognized by numerous awards and publications including Communication Arts, Art Director’s Club, HOW Magazine, Computer Arts Magazine, CMYK magazine, AdFed MN, and GD USA.