Missoni is a high-end Italian fashion house known for its colorful knitwear. They partnered with Target for a limited edition designer collaboration: Missoni for Target. The 400-piece collection brought Missoni's iconic designs across clothing, home goods, and kitchenware. I worked with Maria Horn to design the packaging visual system from hang tags to sleeves to boxes, incorporating the Missoni identity and boldly contrasting simple colors with the iconic patterns. We brought this same concept into the photo art direction of the product photography.
The branding and packaging system was the winner of the American Package Design Awards 2012, GD USA in the fashion category.